Noise and Vibration Conference and Exhibition

Greg Goetchius

Lead Noise & Vibration

Joby Aviation

Greg is currently the Lead for Noise and Vibration Engineering at Joby Aviation in Santa Cruz, CA as. Greg has overall responsibility for interior noise and vibration performance, exterior noise testing, GVT and modal testing, and also aircraft flight test noise and vibration data analysis.

Prior to Joby Aviation, Greg led the NVH teams at both Lucid Motors and Tesla Motors with primary responsibility for the NVH performance of the Lucid Air and Tesla Model S. From 2002 until 2010, Greg was the Global Director of Research and Development at Material Sciences Corporation (MSC) in Canton MI, where he led a global engineering team in supporting the implementation of MSC’s various acoustical products, including “Quiet Steel”. Greg’s Noise and Vibration development career began at Chrysler Motors in 1986. He was part of the NVH Department for 15 years, focusing his efforts on advanced NVH methodologies, target setting and NVH CAE.

Greg has been an active member of SAE for 25 years. He was the General Chair of the SAE 2009 International Noise and Vibration Conference, and has served as the Chair of the SAE Automotive Chassis Activity (ACA). In 2015, he received SAE’s Forest R McFarland Award.

Education :
B.S.M.E. Mechanical Engineering, Carnegie Mellon University, 1986
M.S.M.E. Mechanical Engineering, University of Michigan – Dearborn, 1988

James Kim

Senior Engineering Manager

Nikola Motor Company

James Kim is currently a Senior Engineering Manager of NVH Simulation and Development team at Nikola Motor Company in Phoenix, AZ. He is managing and developing a new NVH technology roadmap to provide the best-in-class NVH performance for our Innovative Zero Emission Class 8 Trucks (BEV and FCEV). Since BEV and FCEV vehicles have no traditional engine, fan noise and brand-new noise sources are being taken care of by building the best procedure and practice in NVH simulation area and test area together.

Prior to Nikola Motor Company, James worked for various industries that include Acoustic Materials at 3M Company, Off-highway Vehicles at CNH Industrial, Heating and Cooling at UTC Carrier, and Passenger Vehicle & Powertrain at Hyundai Motor Company. With various industry experience thru his 31-year career, my expertise has been developed to overseeing the full range of NVH Engineering that cannot be achieved from typical career path.

James studied at Purdue University at West Lafayette, IN for MS in Acoustics, where he studied Annoyance Index Modeling by using Artificial Neural Network that is one of the important topics in Sound Quality area.

David Borla

Chief Marketing Officer

Borla Performance Industries

David Borla joined Borla Performance Industries in 2001 as a Marketing Coordinator and is now Chief Marketing Officer. Graduating with degrees in Music and Marketing from New York University (NYU) in 1995, David immediately began a career as a professional drummer, songwriter and producer. In 1998 David secured a record deal with Sony as a performer and a publishing deal with EMI as a songwriter. Some of his songs have appeared on the Billboard Charts, with one landing in the top 20, and he has written and performed songs which have appeared in movies like “Dude Where’s My Car?” and “Runaway Bride.” as well as the title song for TV segments like ABC’s X-Games and NASCARs Talladega race. His work in music can still be found today on platforms like Spotify and Pandora. During his time at Borla, David has been able to apply his experience, as well as his understanding of acoustics and sound engineering as a professional musician, to the development of Borla’s signature exhaust notes. Marrying his passion for sound with his dedication to the family business, David has become a significant factor in the modernization of the Borla brand and is the main creative force behind Borla’s new “Active Performance Sound” product line for EV’s. 

David’s responsibilities as the Chief Marketing Officer also include international and domestic business development, wholesale and retail sales, customer service, new product development and design. He cultivates and implements strategic marketing programs and is passionate about identifying consumer needs in individual markets to deliver excitement to Borla customers.

Andrea Frey

Vehicle Performance Engineer – Noise and Vibration – Interior Acoustics

General Motors

Andrea has a degree in mathematics from the University of Michigan and more than 20 years of experience with acoustic materials. She began her career at Collins & Aikman, where she performed acoustic material testing, characterization, and modeling, as well as contributing to test method development. She then worked as a project engineer at Roush Noise & Vibration, where she managed all acoustic material testing activity, in addition to performing various tests to determine structural acoustic parameters of vehicle components. In 2011, Andrea joined Bruel & Kjaer as a project engineer. Her role was to coordinate the quoting and project management for all engineering services for North America. Andrea joined Autoneum in 2016 as a Senior Project Engineer, where she managed acoustic testing and development for European and electric OEMs, in addition to performing laboratory and on-road testing for other projects as needed. Andrea has been with General Motors since March of 2022, where she oversees interior acoustic development of full-size trucks and SUVs.

Andrea is the vice-chair of the SAE Acoustic Material Committee. She has authored or co-authored several technical papers related to material sound absorption, and has written training material and presented several courses on acoustic material properties and testing.

Mario J. Felice

Principal & Founder virsolTech Engineering Consulting

LLC

Mr. Felice is the Principal and Founder of virsolTech Engineering Consulting, which provides automotive engineering experience to software tech companies, helping them create "simple and practical" integrated simulation solutions for driving a faster and more efficient product development cycle.

Currently, consulting for leading technology simulation companies implementing fast-paced methods for driving process efficiency, design robustness, along with innovative solutions for electrical propulsion systems, including motor and battery units. He serves as a member of the NAFEMS Council (Board of Directors) and recently elected 2024 Chair for the NAFEMS America's Steering Committee and NAFEMS Technical Fellow. Mr. Felice recently retired as Global Manager for Powertrain Calibration, Controls and NVH CAE at Ford Motor Company. While at Ford, headed a large team of CAE engineers located in North America, Europe and India, leading all analytical efforts to deliver Ford’s global powertrains for best performance, fuel economy, drivability and sound quality.

Mr. Felice has published and presented at many international symposiums & conferences and been invited numerous times as a visiting professor at the Universities of Rome, Naples and Salerno in Italy.

Alexander Gorodisher

Manager

NVH & Vehicle Dynamics, Daimler Trucks North America

Alex Gorodisher is currently the Manager of NVH & Vehicle Dynamics at Daimler Truck North America. He is responsible for Noise, Vibration, Ride, Braking, and Steering & Handling of both Freightliner and Western Star brand trucks.In addition to NVH development, Alex is passionate about the product development process, and how people work together to solve complex problems.

With over thirty years of experience in automotive and truck NVH, Alex has worked both as an engineer and as a leader in NVH testing, simulation and isolation system design. He has enjoyed impacting early conceptual to late implementation phases of product development - creating and implementing NVH target setting processes to implementing problem solving techniques.

Prior to 19 years at Daimler Trucks North America, Alex spent a dozen years at Ford Motor Company in a variety of NVH-related roles. Alex has a B.S. of Mechanical Engineering, 1991, from the Massachusetts Institute of Technology, and a M.S. of Engineering, 1998, from Purdue University. Despite this extensive NVH resume, the magic thump frequency predicting an optimally ripe watermelon continues to elude him.