WCX Promotional Toolkit

Dear WCX Exhibitor,

As the VP of Global Product Marketing for FCA, I want to personally thank you for taking this important step for our industry by planning to share your latest products and services at WCX 2020 SAE World Congress Experience, the largest mobility event of the year. To make the most of your time while at the event, we have gathered these marketing tools that you can use to promote your attendance to your target audience. I am grateful for your contribution in helping make this event a success.

I look forward to seeing you at the event, and seeing what your company will bring to help drive the industry forward.



Steve Bartoli
Vice President Global Product Marketing

Drive More Sales in 2020

Smart Tips for Exhibitors at WCX 2020 SAE World Congress Experience

A booth at WCX helps you find new customers, build your brand and expand your sales. Make the most of your time by following a few simple recommendations that will increase booth traffic and generate more leads than ever.

 Top 10 Tips for Maximizing Your Impact

  1. Use a mix of social media messages to promote your booth at WCX.
  2. Include an interactive element in your booth, such as a quiz, game or scheduled demonstration.
  3. Send knowledgeable, experienced staff to represent your company.
  4. Offer a prize drawing or contest to engage booth visitors.
  5. Have plenty of promotional literature on hand.
  6. Have a stock of promotional items to give away at your booth.
  7. Actively engage visitors to your booth.
  8. Get out from behind your booth, and get off your phone/computer.
  9. Make sure your booth is manned at all times.
  10. Follow up promptly after the show.

Utilize these assets to make promoting your presence at WCX easy!

Invite your current and prospective customers to join the largest technical mobility event of the year.


Banner ads for use on your website, email, social media or other promotional items where a visual can be added.

Sample social media posts for Facebook, Twitter and LinkedIn to guide your outreach.

Promotional checklist to ensure you are maximizing your impact.

Contact the sales team today:

Vanessa Reddick
Event Sales and Development

Contact Us

Banner Ad Suite

Sample Captions:

Join the entire mobility community.
Meet us at booth #[XXXX]

If you need less text for smaller sizes, use:
Booth #[XXXX]            


300 x 250

300 x 50

Social Media

Promoting WCX to your current and prospective customers through social media can increase your reach and maximize your time. Use this as an opportunity to schedule in-person meetings and build excitement for your new products and services being unveiled at WCX.




We will be at WCX 2020, this year’s biggest technical mobility event. Visit us at booth #[XXXX].

WCX returns to Detroit April 2020. Visit us at booth #[XXXX] to learn more about [technology].

Join us at WCX, April 2020, for the latest in mobility. You can find us at booth #[XXXX].



  • The ideal post incorporates a visual along with text. Include a picture or a video of your product, technology or technique in your post to get maximum engagement.
  • To tag SAE International (@SAEInternational) in posts, you must like our page: facebook.com/SAEInternational. And be sure to use the show hashtags: #attendwcx #wcx20



Visit us at booth #[XXXX] for the biggest event in mobility, WCX. Returning to Detroit April 2020. [#yourhashtag] [@yourcompanyid] #attendwcx #wcx20 @SAEIntl

WCX is back and bigger than ever! We will be sharing the latest on [technology] at the biggest event in mobility, April 2020. [#yourhashtag] [@yourcompanyid] #attendwcx #wcx20 @SAEIntl

Find us at WCX 2020, booth #[XXXX]! Register now to gather with the entire mobility community. [#yourhashtag] [@yourcompanyid] #attendwcx #wcx20 @SAEIntl



  • Aim to limit your tweets to 70–100 characters. Post new tweets regularly in the days and weeks leading up to the show. Increase frequency as the show gets nearer.



Join us and more than 9,000 of your peers at WCX, the biggest technical mobility event of 2020. We will be at booth #[XXXX], sharing the latest on [technology].

Get the latest in mobility technology when you register for WCX. Visit us at booth #[XXXX].

The biggest event in mobility returns April 2020. Register today to meet us at booth #[XXXX].

Thanks to our 2020 Partners & Sponsors