WCX 2022
Call for Papers
WCX Home Program Exhibit & Sponsor

Exhibitor Toolkit

Promote your presence to generate awareness and drive sales

Your digital marketing channels are a direct line to your target audience. Put them to work for you as you promote your participation in the WCX™ Digital Summit and invite your current and prospective customers to join you at the event. We’ve provided all the tools you need to get the word out and direct traffic to your digital booth.

What’s more, as an event partner we are giving you a 15% discount to share with your networks to use towards their full event access pass with code DISCOUNT15.

Download each of these assets below to get started:

  • Promotional checklist to ensure you’re maximizing your impact.
  • Sample social media posts for Facebook, Twitter and LinkedIn to use as a ready-made template for outreach to your network.
  • Social media images for use on your website, email, social media and other promotional items.

Plan Your Way to Digital Summit Success with this Promotional Checklist

A new format calls for an updated approach

Participating in the WCX™ Digital Summit expands your reach and builds your brand beyond the boundaries of the traditional show floor. That means the potential for more qualified leads and higher sales—and the need to modify your approach. Keep these best practices designed for the digital experience in mind as you prepare your strategy around the event.

Top Tips for Maximizing Your Impact as a Digital Exhibitor

Promote your presence via your company’s digital marketing channels, including both email and social media such as LinkedIn and Facebook. Don’t forget to share your special discount code for registration. This will help encourage customers and prospects to register for the event, allow them to share the information with their own networks, and provide an opportunity to arrange dedicated time to engage with your team.

Consider providing attendees access to your upper management, who normally wouldn’t attend a live trade show due to the time investment. Schedule a moderated chat session in the online theater or networking lounge to give many people access at once.

Make sure your digital booth is manned at all times during the event for a truly “live” experience.

Use various forms of marketing collateral, such as product images and videos, and downloadable content in your offerings to keep visitors informed and engaged—and allow them to easily consider your company post-event.

Remember to follow-up after the event while your leads are hot. Many executives say they expect an immediate follow-up after the show so they can schedule a call to continue the conversation.

Share these messages across your social media channels to build excitement for the new products and services you’ll be showing at WCX and schedule 1:1 meetings.

Facebook

(40-80 characters)

Visit our digital booth at the @SAEInternational WCX Digital Summit, the year’s biggest technical mobility event! Save 15% off registration with DISCOUNT15. #WCX

#WCX returns digitally in April! Meet us there to learn more about [technology]. Use my special code to save 15% off registration DISCOUNT15. #WCX

Join us at the @SAEInternational WCX Digital Summit in April to virtually demo new technology. Save 15% off your registration with code DISCOUNT15. #WCX


PRO TIP: For optimal visibility and engagement, include a visual with your text, such as a picture or a video of your product, technology or technique, or using one of the event images provided above.

Note: Remember to tag SAE International (@SAEInternational) in your posts. To do so, you must “like” our page first: facebook.com/SAEInternational. And be sure to use #WCX, the event hashtag, every time you post.

Twitter

(71-100 characters)

Ready to see the latest in [technology]? Meet us at the #WCX Digital Summit in April! Save 15% off your registration with code DISCOUNT15.

The #WCX Digital Summit is back! Join us for mobility’s biggest digital event, April 13-15, 2021. Save 15% off your registration with code DISCOUNT15.

Find us at the #WCX Digital Summit and learn more about the latest in [technology]. Save 15% off your registration with code DISCOUNT15.


PRO TIP: Post new tweets regularly in the days and weeks leading up to the show, with increasing frequency as the show gets closer.

LinkedIn

(50-100 characters)

Join us at the WCX Digital Summit to virtually demo the latest products. Save 15% off your registration with code DISCOUNT15.

Register for WCX, the biggest technical mobility digital event of 2021 to virtually demo the latest products. Use my special code to save 15% off registration DISCOUNT15.

See the latest in mobility technology when you register for the WCX Digital Summit. Find us in the digital Expo Hall! Save 15% off your registration with code DISCOUNT15.

The biggest event in mobility returns April 2021! Register for the WCX Digital Summit and meet us in the digital Expo Hall. Use my special code to save 15% DISCOUNT15.

Questions? Contact the sales team today:

Kelly McCann
Event Sales and Development
Kelly.McCann@sae.org
724-772-4081

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