Mazda’s Top 4 Priorities in 2021
Posted: Wednesday, January 26, 2021
In a recent discussion with Jennifer Morrison, Manager of Vehicle Safety Compliance at Mazda, we got an exclusive overview of the Mazda philosophy and four topics of priority for their team moving forward into the new year.
MAZDA'S SAFETY PHILOSOPHY
“Mazda aims to offer all our customers both driving pleasure and outstanding environmental and safety performance. Based on this philosophy, Mazda is bolstering its safety research and development in order to accomplish our ultimate goal; the realization of a safe, accident-free automotive society.”
How is the team at Mazda applying this philosophy in design and manufacturing processes moving into 2021? They shared four main areas of focus aimed at accomplishing their ultimate goal – passenger safety:
- Active safety and crash avoidance: Mazda's active safety technologies support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies help to avert collisions or reduce their severity in situations where they cannot be avoided. Mazda’s Smart Brake Support systems offer various levels of Automatic Emergency Braking and are now standard on all Mazda models.
- Passive safety: Mazda is determined to apply technologies that help protect occupants and reduce damage in the event of a collision. These technologies include a rigid body with ring structure, seatbelt pretensioners and load limiters, anti-intrusion brake pedals, advanced airbag systems, and more. As a result of Mazda’s commitment to both active and passive safety, all-tested Mazda vehicles have earned a 2020 IIHS TOP SAFETY PICK+, the highest award given by the Insurance Institute for Highway Safety.
- Sustainability: Mazda is working to reduce its corporate average "well-to-wheel" carbon dioxide emissions to 50 percent of 2010 levels by 2030 and achieve a 90-percent reduction by 2050 in alignment with the goals and approach of the Paris Agreement. To achieve this Mazda is developing multiple powertrain solutions while continuing to pursue advances in renewable fuels and the internal combustion engine (ICE).
- Electrification: While ICEs are widely expected to help power most cars worldwide well into the future, Mazda aims to equip all cars with some form of electrification by 2030. Mazda has unique experience with innovative powertrains, championing the rotary engine, which was last seen in 2011 in the RX-8 sports car. Mazda will bring the rotary engine back to the U.S. in the MX-30 small crossover, as both a plug-in hybrid with rotary engine, and a battery electric vehicle.
We’re proud to announce that Mazda will be participating at the 2021 Government/Industry Digital Summit taking place Feb. 2-3 as a Corporate Sponsor. Make plans to attend for the unique opportunity to hear open discussion between government policy/regulatory makers and auto industry representatives.