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Standardization in a Competitive Environment PD531724

Standards aren’t considered competitive tools by definition. However, through well-managed participation, standards can become significant competitive enablers as the role of standardization becomes more substantial within a company.

This on-demand course begins by providing a high-level review of how the standards world functions, including the definition of a standard, key participants in the development of a standard, and the typical standards development process. The course introduces the who, what, why, and how of standardization and explores how standards can be better utilized within organizations. The presentation also examines standards in the global marketplace, looks at the role of competition, competitiveness, and differentiation, and identifies strategic priorities related to standardization and standards, specifically related to supply chain and international trade agreements.

After introducing principles of standardization and discovering how they operate within a fictional company, this course will present a strategic approach for the management and utilization of standards within an organization. Techniques to effectively approach a standardization exercise, or to better understand standardization activities within a company will be offered. 

While the course is just over an hour in length, the estimated time to completion, including practice exercises, knowledge checks and the learning assessment is two hours.


By participating in this On Demand Course, you will be able to:

  • Describe a standard and how it is developed
  • Explain the world of voluntary standards
  • Explain the concept ofcompetitiveness in the marketplace
  • Distinguish the difference between standardization and standards
  • Envision a potential role for standardization within your company

Materials Provided

  • 90 days of online single-user access (from date of purchase) to the one hour presentation
  • Job aids (included in the course)
  • Integrated knowledge checks to reinforce key concepts
  • Online learning assessment
  • 0.2 CEUs*/Certificate of Achievement (upon completion of all course content and a score of 70% or higher on the learning assessment)

*SAE International is authorized by IACET to offer CEUs for this course.

Is this On Demand Course for You?

This course will benefit individuals new to the automotive or aerospace industries who have responsibilities in manufacturing, maintenance, research, design, or product and process development. Learners will also benefit from this introduction to standards and how they are utilized in the competitive world.


Have colleagues who need this course? See Special Offers to the right.

Click on the Requirements tab to make sure you are properly equipped to interact with this course.

For More Details

Email, or call 1-877-606-7323 (U.S. and Canada) or 724-776-4970 (outside US and Canada).

Related Topics
  • What is a Standard?
  • Key Players (ASTM, ASME, SAE, IEEE, API, etc.)
  • Standards versus Regulations versus Guides, etc.
  • Role of Standards in Supporting Regulation
  • Standards Development: Initial Drafts... National... Global
  • SAE Standards Development Process
  • Interdependency of Standards: Reference Standards and Complexity
  • Approval Bodies: Self-Certification, Type Approval, Third Party Registration versus Certification versus Recognition
  • Business Competitiveness
  • Value Chain for Standards... Raw Material to Finished Products Products not Standards)
  • Role of Standards versus Role of Standardization

  • Windows 7, 8, 10 (other operating systems and mobile platforms are not supported but may work)
  • Internet Explorer 11, Mozilla Firefox 37, Google Chrome 42 (other browsers are not supported but may work)
  • Broadband-1Mbps minimum

0.2 CEUs

Access Period:90 Days

Duration: 1.5 Hours

Special Offers:

This course is FREE as a benefit to all SAE Professional and Student Members.

Have non-member colleagues who need this course?  Purchase access for one non-member at list price, then purchase access for up to four additional non-member employees at 10% off the list price. Contact SAE Customer Service to arrange online access for all individuals at the same time or mention the confirmation number for the first purchase. The offer is good for only the same On Demand course. All participants will receive a personal account and opportunity for CEUs.