Ford's announcement that it will offer a 2018 pickup truck that costs nearly $100 thousand was not surprising. In this episode of SAE Eye on Engineering, Editor-In-Chief Lindsay Brooke looks at the trend toward premium pickup trucks. SAE Eye on Engineering can be viewed at video.sae.org/12312. It also airs in audio-only form Monday mornings on WJR 760 AM Detroit's Paul W. Smith Show.