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Market Analysis Mini-e

We report here results from first year of the BMW MINI E deployment. BMW deployed 450 MINI E?s to North America. Nearly 50% were leased by households in Los Angeles and the New York area. PH&EV Center researchers surveyed MINI E drivers throughout their year with the vehicles, focusing on the experiences of 50 households who volunteered for more detailed interviews. We report here their experiences with driving electric vehicles, adaptions to daily range limitations, and using electricity as a fuel.

Thomas Turrentine, Univ. of California-Davis

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