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Global Market Developments

The traction motor is key to the ?synergy of the electric powertrain?, the overall functionality of the battery, e-motor, power control electronics, and charging system. Therefore some automakers have decided to design, develop, and produce their traction motors in house while some others are working with suppliers for their electric power train motors. Off-the-shelf motors, no matter how extensively they are adapted for a specific application, can compromise the efficiencies of the propulsion system.

Marc Winterhoff, Roland Berger Strategy Consultants

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