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Episode 119 - Innovating in Real-Time with Software-Defined Vehicles

The future of mobility is software-defined.

For automakers, this means that vehicles will transition to a combination of software-centric computing systems on wheels. The key to unlocking this incredible opportunity is the capability to update vehicles instantly.

Enabling this transformation is Jeffrey Chou Co-Founder and CEO of Sonatus. With a proven track record of revolutionizing IT data centers, Jeff and his team are bringing to life an extensive array of advanced technologies and a cloud-connected in-vehicle infrastructure that is accelerating the OEM journey toward fully Software-Defined Vehicles (SDVs).

The Sonatus Digital Dynamics™ platform—which was recently integrated into the Hyundai Genesis GV60 —helps automakers create a foundation for dynamic SDVs that can evolve and adapt in real-time, empowering them to innovate faster, reduce complexity and costs, and become more agile. Along with this opportunity comes an increased focus on cybersecurity and data protection.

Meet Our Guest

JEFFREY CHOU
Co-Founder and CEO, Sonatus

Over his distinguished career in Silicon Valley, Jeff has led innovation teams at multiple startups that went on to be recognized and acquired by Cisco, Brocade, and others. His efforts resulted in the creation of products and solutions that were central in driving various transformations in the IT datacenter. Having been in the middle of disruption in finance, media, and cloud industries, Jeff identified the digital transformation of the automotive industry. The key to unlocking the digital automobile is in advanced infrastructure based on the modern software-defined data center itself. In 2018, Jeff and Yu Fang co-founded Sonatus with the vision to simplify and accelerate the digital transformation of the automobile. Jeff earned his BSEE in Computer Engineering from UT-Austin and his MSEE in Computer Engineering from Stanford.

Our Host


 

GRAYSON BRULTE
Innovation Strategist & Co-Founder, Brulte & Company
 

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

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