At BMW Centers all over the world, product experts are a customer’s new co-pilot. BMW Geniuses work to bridge the gap between complex engineering and the consumer experience not only to make more sales, but to create a loyal and more educated user base.
BMW Genius Manager and “Chief Happiness Officer” Johnny Mizik from A&L Motors joins the podcast to share the ins and outs of the new BMW shopping experience.
Guten Tag! My name is John Mizik and I am a BMW Genius. I have been with A&L Motors now since the second day of the year 2014, and I have been an enthusiast of Bayerische Motoren Werke for most all of my life. Currently I lead the Product Knowledge Specialist department for A&L Motors, and it is a great honor and privilege to do so. The position does keep me on my toes as BMW is always paving the way today for automakers of tomorrow. We seem to be the forerunners of the latest and greatest of automobile technology. With the implementation of more and more tech in our vehicles, our "Genius" services of expertise become more and more necessary. If you have any questions or concerns about your BMW or even about the brand in general, please do not hesitate to contact me. Cheers!
Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.
As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.
Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.
