Episode 69 - Bosch USA: Driving Vehicle Software Into the Future

Think about the computing software required to run your car. Your vehicle likely runs on about 100 million lines of code — 100 times more than the Space Shuttle, 4 times more than a commercial aircraft, and the equivalent of nearly 18,000 printed pages. In the near future, the tech installed in automated vehicles will contain between 300 and 500 million lines of code — and there’s surely more to come.

Tim Frasier, Regional President of North America for Bosch USA’s new Cross-Domain Computing Solutions division, discussed how his new team combines software, electrical, and electronics engineers to create a consistent IT architecture throughout the vehicle. These bright minds and brilliant engineers came together at Bosch’s Hackathon to create a new product idea that scored highest in its category at the 2020 CES Best of Innovation Awards.

Meet Our Guest


Regional President, North America – Cross Domain Computing Solutions

Tim Frasier is regional president of the Cross-Domain Computing Solutions division for Bosch in North America, a position he has held since 2021. This division brings together Bosch electronics system expertise and the requisite software for key mobility fields, including driver assistance, automated driving, car multimedia, powertrain, and body electronics, as well as the hardware and software engineering for vehicle computers, sensors, and control units for all vehicle domains. In addition to overseeing operations of the division in North America, Frasier leads the Advanced Network Solutions area of the business.

Frasier has held numerous management positions at Bosch in the U.S. and in Germany, focused on hybrid vehicle technology, powertrain, and body and chassis electronics. Most recently, Frasier served as regional president of Automotive Electronics at Bosch in North America, responsible for sales, engineering, and manufacturing activities in the region. In this role Frasier was also responsible for regional business development of Bosch Sensortec, and Bosch eBike Systems.

Frasier earned a bachelor’s degree in electrical engineering from Lawrence Technological University in Southfield, Michigan, and a master’s degree in electrical engineering and computer control systems from Wayne State University in Detroit, Michigan. He also studied global management of engineering design and development at Carnegie Mellon University in Pittsburgh, Pennsylvania. 

Our Host


Innovation Strategist & Co-Founder, Brulte & Company

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

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