Episode 75 - Zoox: Designing for the Rider of the Future

The Zoox autonomous vehicle design began in 2016 as a sketch on a napkin. Today, that sketch has become a reality. 

From the bespoke lighting and audio design to the seating configuration, Zoox has engineered a vehicle that creates a calm and inviting rider experience. Chris Stoffel, Director of Studio Engineering at Zoox, shares insights into the design freedoms a custom-made vehicle afforded, why the team focused on the needs and comforts of riders rather than the driver, and the advantages of the 2020 Amazon acquisition.

Meet Our Guest


Director of Studio Engineering, Zoox

Chris Stoffel is currently the Director of Studio Engineering at Zoox, which has a mission of reinventing transportation to make the future safer, cleaner and more enjoyable for everyone. Prior to Zoox, Stoffel served various design roles at Google, Tesla Motors and Honda R&D.

Our Host


Innovation Strategist & Co-Founder, Brulte & Company

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

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