Many descriptions of product development are based on a timeline of activity. Timelines typically do not characterize the underlying strategy and flexibility embodied in the technical activity that actually takes place between activity nodes. Timelines alone will inhibit evolving to a more rational approach to product development. The view of engineering described in this paper is a functional view of engineering. It is what engineers do. It is aligned with the technical tools used by engineers. It applies to both product development and manufacturing. It's purpose is to enhance understanding of the function of engineering activities, including reliability.