The four major discriminators for products in the market place are Technology, Quality,1 Cost and Delivery. Effective measurement systems and initial design quality have the largest impact on delivered field quality, program development cost and timing, as well as customer enthusiasm. System-level reliability testing methods have a major impact on the business health of any product. The implementation of laboratory forced failure testing in simultaneously applied energy environments has the largest influence for "designing in" field reliability and lowering development cost. Clearly a policy change from success based testing to forced failure testing has had the largest impact on results for the consumer.