In this investigation we have taken five automotive seats and shown the relationship that exists between the end users subjective comfort response versus an objective body pressure distribution measure. Using psychometric methods, each participant in this study evaluated the comfort of five automotive seats. Through such an investigation a continuous comfort scale is created. With a precise comfort scale we have successfully correlated end user comfort responses to body pressure distribution. This methodology successfully evaluated automotive seating comfort, identified comfort benchmarks, quantified potential improvements to automotive seats, and illustrated the relationship between a psychometric comfort score and body pressure distribution.