A Draw Bead Simulator (DBS), with modified draw beads, was employed in this study to understand the springback behavior of sheet metal subjected to multiple bending-unbending cycles. The investigations were carried out in both the rolling and the transverse rolling directions on four types of materials: Electro-Galvanized DQ steel, light and heavy gauge Hot-Dip Galvanealed High Strength Steels, and Aluminum alloy AL6111. The sheet geometries, thickness strains, pulling forces and clamping forces were measured and analyzed for the purpose of establishing a benchmark database for numerical predictions of springback. The results indicate that the springback curvature changes dramatically with the die holding force. The conditions at which the springback is minimized was observed and found to depend on the material properties and the sheet thickness. Analysis with an implicit FEM showed that the predicted and the experimental results are in very good agreement.