The automotive industry is moving to a higher voltage for the electrical system. This change will occur because the total electrical power required by the vehicles will increase to a level where the current requirements at 14 volts will be impractical. Some of the new loads will change the duty cycle of the battery. The most notable change is the proposed start/stop mode of vehicle operation where the engine is stopped and restarted frequently to avoid prolonged operation at idle. An additional feature would be to use an electric motor to assist in acceleration and/or to actually launch the vehicle. This paper addresses the changes in battery requirements brought on by these new features. A means of analysis for choosing the appropriate battery technology is presented. We also propose a life test to establish a benchmark for current battery technology when it is used in a new duty cycle.