To properly Involve Younger Associates and Non-North Americans in Standards Development, a joint responsibility between companies and SAE is required: Recruit appropriate representatives who represent the diversity of the company. Create an attractive environment in which to work. Lead representatives but do not breathe down their necks. Prepare them properly, including training and mentoring (tagging along). Create attrition plans. Engage in the principles of Strategic Standardization Management. Tie committee work with member company's business, technology and project plans. Make the process more efficient. Facilitate electronic communication and web-based tools. Carefully weigh alternative projects; choose the ones with the highest potential. Recognize the standards development phases. Provide credit (rewards and awards) when credit is earned. Recognize the significant advantages of utilizing committee representatives who are diverse in age, gender, cultural origin and national citizenship. The value of this plan is greater acceptance of standards worldwide, while maintaining a balance of all interests. Remember that the best companies are already doing it.