The interdependence of consumer features, new electronic and electrical architectures and hybrid propulsion systems are examined. There are two major forces driving future vehicle electronic and electrical systems, one is consumer demand for comfort and safety, and two is the demand for reduced fuel consumption and emissions. These forces are linked by the use of electronics to control vehicle energy generation and usage while providing managed solutions to these demands. Automobile consumer features are discussed and the case is made that these features will require more electric power to be installed on the vehicle. The presence of this increased electric power will then enable the hybrid vehicle functions that will benefit fuel economy and emissions performance.