Product modularity: Benefits capitalization in the commercial area 2000-05-0225
The designing approach in the truck industry, where you can have
a very large number of vehicle configurations, is based on the
modular concept; the product modularity is frequently stated as a
goal of good design practice, because it is possible to increase
commonality reducing the variability of the components.
The use of a modular and configurable product''s
structure in engineering area allow obtaining a lot of improvement
in commercial area both in Sales and Customer Service areas.
The goal of this paper is to describe the IVECO experience
during the second phase of implementation of this new product
structure in Commercial area; pointing out the methodological
approach, the results up to date reached and the potential benefits
coming from modular approach related to logistics area (time to