What is to be expected from the current technology push to introduce electric-hybrid vehicles onto the market? This article addresses the question what role national governments should or should not play in the introduction of this new technology. In The Netherlands a plan was devised to support the introduction of EHV's onto the market. Three projects from this ‘Masterplan EHV’ show that successful implementation of new technology is still largely a matter of peoples' reaction and behaviour. The program has therefore shifted its emphasis from ‘putting technology in the streets’ to: ‘creating a chance for new technologies to take a hold’. Whether national governments should take the US approach of ‘technology driven’ subsidies, or the ‘European’ approach of ‘policy forced’ tax reductions is discussed, here.