Browse Publications Technical Papers 2001-01-3838
2001-03-05

Powertrain Process to Translate Customer Perceptions into Technically Driven Database 2001-01-3838

Focus on customer as a top priority, and the need of initiatives to leverage improvements on customer satisfaction regarding Powertrain products, has lead to several revisions of past methods to address handling of customer perceptions. Previous processes and benchmarks did not present optimal usage of detailed inputs from field, focusing on Powertrain, neither overcome resource limitations on reviewing and addressing databases.
This paper presents the process that was developed and implemented in Ford Motor Company Brasil Ltda - Powertrain Operations, during the launch of a new Powertrain family in 1999. It has shown a simple yet highly effective and data consistent tool to achieve clear understanding of customer perceptions (up to 12 months in service) related to Powertrain, considering local market and cultural aspects, with no additional resource allocation (people, systems or surveys), and proven very consistent over time.

SAE MOBILUS

Subscribers can view annotate, and download all of SAE's content. Learn More »

Access SAE MOBILUS »

Members save up to 43% off list price.
Login to see discount.
Special Offer: With TechSelect, you decide what SAE Technical Papers you need, when you need them, and how much you want to pay.
X