How did innovation evolve? How can product development and innovation be managed in this dynamic era of e-commerce? How has innovation management changed? In which direction is innovation management developing in light of the emerging technology paradigm migration? Ever since the dawn of civilization (Stone Age), innovation has been used and developed by the ancient Egyptians and Chinese, by Michelangelo, Edison and the Japanese (e.g. SONY) - culminating in today's modern innovation management. The question to be answered is: how will innovation management evolve - will it remain an unmanageable creative process, or can we determine the structure of innovation processes, which will enable us to achieve better results in the future?