Browse Publications Technical Papers 2002-01-3515
2002-11-19

Ford Product Creation Process 2002-01-3515

This paper discusses a new approach to product creation based on the integration of PD (Product Development) and Manufacturing activities applied to the design and development of a new vehicle for South America.
It depicts the approach to making customer satisfaction the ultimate goal by interpreting “Voice of the Customer” and translating it into product attributes.

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