Migration of Electronics Within Integrated Interiors 2002-21-0004
As our marketplace changes, we are moving from a component-focused environment to an integrated systems environment. As a result, relationships are being redefined from automaker/supplier to overall collaborative relationships. Content is no longer purely an automaker predetermined specification; it is collaboratively developed with the supply base. This necessitates cooperation with competition or “Co-Opetition”. Partnering of customers and the tier structure enables an expanded focus - redefined automotive interiors and “faster to market” products as demonstrated by the case study.
Author(s):
Ruskin T. Lhamon
Pages: 7
Event:
Convergence International Congress & Exposition On Transportation Electronics
Related Topics:
Collaboration and partnering
Suppliers
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