The Zetec RoCam Engine on its Globalization Way 2003-01-3649
Becoming a truly global company means more than becoming global in product offerings and sales. It requires even more than establishing and integrating global manufacturing operations. The truly global company in today's business environment must establish an integrated, global research and development activity, which has to be closely linked to global manufacturing and purchasing. This is required both to resource technologies effectively on a global basis and to respond to diverse customer needs in highly differentiated markets around the globe (1).
This paper describes the steps of the Zetec RoCam engine, developed for markets around the globe. This product was introduced with specific features to the South American market in 1999 utilizing global engineering and manufacturing concepts. A global engineering development between Germany, England, Brazil and suppliers located in different countries were the base to develop this engine with leading functionality while at the same time achieving best in class cost targets.
This engine family was developed specifically to address the customer wants in new and emerging markets like for example South America. The complete engine family ranges from 1.0l to 1.6l, the 1.0l was a specific derivative developed to the particular market requirements in Brazil.