Transition to a Services Centric Business 2004-21-0052
International Truck has launched a solution using telematics technology to deliver advanced applications and services to the commercial trucking industry. As the company moved from strategy to execution we discovered a number of “transformations” that needed to occur in order for all parties (International, our customers, dealers, and partners) to maximize potential benefits. This paper describes this journey and the impact technology can have on a traditional manufacturing company's ability to differentiate its products.
Jeff Bannister, Jim Ruthven
Truck Electronics, International Truck and Engine Corporation, Telematics Solutions, IBM Corporation
Convergence International Congress & Exposition On Transportation Electronics