Browse Publications Technical Papers 2004-21-0053

How to Turn Ideas into Products – Changing Business Models in the Automotive Industry 2004-21-0053

Even successful automakers increasingly face problems in managing products that incorporate technologies from different industries such as consumer electronics or telematics. This paper will discuss the major factors that cause this situation.
Finally the paper will suggest some concrete steps that can be taken by OEMs and suppliers to ensure that good ideas are successfully transformed into great products.
Some key highlights are:
  • OEMs need to set clear and realistic technology strategies
  • OEMs and High Tech Suppliers must build up trust
  • OEMs and Suppliers must understand their respective roles and how they should evolve
  • Suppliers need to choose a distinctive strategy based on how they want their role to evolve


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