Supporting Commercial Telematics and Consumer Products within the Automotive Lifecycle 2004-21-0087
The complexity and number of electronic devices and services in the automobile is growing tremendously. Telematics systems combine consumer-oriented devices with automotive electronics to form new devices and services. Significant differences exist between the automotive industry and the consumer electronics industry in the development, marketing, and life cycle of electronic devices. These differences have fueled the growth of an $11B automotive aftermarket industry as consumers pursue new technology and features, greater selection, personalization and lower cost. The challenges encountered due to these differences are presented along with historical solutions. The automotive and cellular phone industry development processes and designs are examined. Various approaches and methods to reach the goals of flexibility, ability to upgrade, lower cost, risk reduction, and time to market are also discussed.
Dan Rokusek, Scott Davis
Convergence International Congress & Exposition On Transportation Electronics