This study proposes a new algorithm that can render a realistic image of an automotive rear lamp using the backward ray tracing method. To produce a realistic image similar to that perceived by the human eye, the physical transformation procedures of light energy are traced by a spectral interaction definition. The incident light energy at the eye point estimated by a ray tracing algorithm is represented by XYZ tri-stimulus values, which are then converted into RGB values considering the particular display device. A more effective form of light source modeling than the Monte-Carlo integration method is also applied for accurate simulation. Finally, comparisons of traced results and real measurements are performed in terms of the spectral distribution, image detail, and visual experiments.