Evolution trajectories of Operations Strategies: The case of a newcomer in the automotive engine sector 2008-36-0249
The growth of competition in the Brazilian and international automotive market has revealed to the automakers urgent demands for quality and productivity improvements.
Also during the last decades, a new set of ideas has been developed in the field of strategic management, the “Resource-based View” (RBV). In addition to an “inside” focus on companies, the RBV also emphasizes the issue of competence development, and the trajectories that companies follow while making efforts to develop their capabilities.
Taking into consideration (1) the changes that the automotive industry has experienced in Brazil, and also the different points in time at which Brazilian automotive industry was set up, (2) the relevance of the engine segment, (3) the importance of strategy trajectories, mainly emphasized by the resource-based view of strategies, the present paper aims at identifying and analyzing the recent trajectories followed by a newcomer engine assembly plant set up in Brazil regarding its operations strategy.
Findings indicate that he newcomer engine assembler has prioritized cost reduction and quality enhancements among their operations priorities, as well as making efforts to increase its product nationalization.