Browse Publications Technical Papers 2009-01-0017
2009-04-20

Determining Perceptual Characteristics of Automotive Interior Materials 2009-01-0017

This paper presents results of a three-phase research project aimed at understanding how future automotive interior materials should be selected or designed to satisfy the needs of the customers. The first project phase involved development of 22 five-point semantic differential scales to measure visual, visual-tactile, and evaluative characteristics of the materials. Some examples of the adjective pairs used to create the semantic differential scales to measure the perceptual characteristics of the material are: a) Visual: Light vs. Dark, Flat vs. Shiny, etc., b) Visual-Tactile: Smooth vs. Rough, Slippery vs. Sticky, Compressive vs. Non-Compressive, Textured vs. Non-Textured, etc., c) Evaluative (overall perception): Dislike vs. Like, Fake vs. Genuine, Cheap vs. Expensive, etc. In the second phase, 12 younger and 12 older drivers were asked to evaluate a number of different automotive interior materials by using the 22 semantic differential scales. The subjects were also asked to provide: a) preference ratings on each of the material characteristic scales to indicate their “ideal preferred levels” (i.e. what level of each material characteristic they would ideally prefer for armrests and seats), and b) importance ratings to each of the material characteristics scales. In the third phase, the obtained perceptual ratings data were statistically analyzed to obtain: a) effects of subject age and gender on various perceptual ratings for different types of materials, and b) regression models to predict evaluative ratings (e.g. Dislike vs. Like) as functions of other perceptual material characteristics.

SAE MOBILUS

Subscribers can view annotate, and download all of SAE's content. Learn More »

Access SAE MOBILUS »

Members save up to 18% off list price.
Login to see discount.
We also recommend:
JOURNAL ARTICLE

Development of Bio-Based Plastics for Injection Molding

2009-01-0019

View Details

TECHNICAL PAPER

Effects of Material Type, Surface Roughness, Compressibility, Shape, Gender, Age and Sense Modality on Perception of Automotive Interior Materials

2010-01-0682

View Details

JOURNAL ARTICLE

Volatile Organic Compound (VOC) Reduction within the Interior Cabin

2009-01-0021

View Details

X