To reach safety, emissions, and cost objectives, manufacturers of automotive body structural and chassis components shape thin gauge, high strength steel tube with a bending, pre-forming and hydroforming process. Challenging grades and bend severity require a careful optimization of the bending procedure. A joint project between Ford and ArcelorMittal Tubular Products investigated suitable bending parameters for severe bends using commercially available thin-walled DP780 and HSLA350 tubes. This paper summarizes the measurement methods found to be capable of capturing small differences in bending formability and details the influence of bender variables such as boost, pressure die, center-line bend radius and bend angle on the wrinkling, thinning and springback of these tubes. As a result of this work, recommendations were made as to effective bender set-ups for these tubes.