In today's dynamic automotive environment, reducing the lead-time to introduce new product technologies to the market place can be a key competitive advantage. Employing proactive risk reduction techniques to define key product and process relationships is essential to enhance the production worthiness of a design while it is still in the advanced development phase of the program. This paper describes how Delphi Powertrain Systems applied the Shainin proactive risk reduction methodology in advanced product development to focus resources on understanding and mitigating the risk associated with the development of a new Delphi ammonia sensor. Organizational and technical strategies to accelerate profound knowledge capture, along with corresponding test results, are presented and discussed. Due to the proprietary nature of the Delphi ammonia sensor's function and operation, this paper limits the disclosure of detailed product characteristics and specifications to generic nomenclature, while still maintaining the technical intent of the paper.