Realizing Customization and Personalization through Vehicle Connectivity 2010-01-2314
Connectivity, software and services are the key elements that will define the next-generation vehicle experience. Drivers are being provided new innovative solutions that seamlessly integrate their online digital lifestyle into their vehicle environment, enabling automakers increased opportunity for brand differentiation, while giving drivers the ability to personalize their vehicles down to an individual level.
This will be accomplished through “virtual accessorization” - where drivers will personalize their connected vehicle experience by choosing applications and services that best suit their individual needs. After selecting applications from an online automotive apps exchange, the apps are sent wirelessly to the car or the driver's smartphone for immediate use. The in-vehicle apps can also be configured based on who is driving, so that preferences and personal functionality moves with each driver. The next-generation vehicle experience will be supported by an ecosystem of approved development partners. By leveraging innovation from this broader community, more appealing solutions can be brought to market faster and at a reduced development cost.
Today we manage many aspects of our lives online. Soon we will manage our vehicle from home in a similar manner. The “desktop to dashboard” concept will allow drivers to create driving plans at home, manage the vehicle's health, and configure settings and preferences. With all of the intricate settings made at home, drivers' time in the car can be spent enjoying the driving experience.
Access to off-board content and services can offer greater options, as the most current and personally relevant information will be central to this next-generation experience. For example, rather than searching for a favorite song on a radio station, it will be possible to enjoy personalized radio that caters to each individual's musical tastes. In addition, the driver's mobile device will also become an important component of the connected vehicle, with mobile handset apps being used as an extension of the vehicle.