One traditional solution to start an internal combustion engine is the starter motor. Little has been changed in its operational dynamics and conception, even after several design optimization processes. This fact stems from the absence of application of an analysis tool capable of showing the existing relations between its subgroups and the functions performed.But, once that these relations are explained and the basics functions are revealed, it is possible to generate a group of new technical solutions to perform the same functions. In order to achieve this goal, the present work applied a Morphological Analysis on the group of functions that is necessary and sufficient for a starter motor.The analysis of the Morphological Field revealed the nowadays trend of technical solutions and some solutions that hasn't been explored yet. The analysis of those models revealed why they have been discarded or simply not explored, and makes possible a systematic change in the concept of the product in order to apply a significant functional and technical optimization.