Browse Publications Technical Papers 2010-36-0162
2010-10-06

Automotive Color & Trim: Harmony between Science and Design improving the user interface 2010-36-0162

The development of innovative designs for mobility is a result of numerous studies that aim to discover new potential for projects or enhance existing ones. The automotive sector shares these aspirations.
Looking briefly at how cars have evolved in their history and the speed with which they are improved, it is possible to see how these studies are essential and together with the design result in more efficient and better quality products.
As important as an innovative Shape Design are the external and internal finishing of the car, they bear by themselves a thorough research of user trends and lifestyle, being therefore the starting point for the technical approach and viability of new technologies, colors and finishing that preserve and value of the product as a whole.
The essence of Color & Trim Design converges precisely for this point: the intensive research and development of new materials, technologies for coating, color, painting and finishing, applied to the interior and exterior of the vehicle resulting in higher durability and quality in the final product, meeting the users expectations.
The actual user interface between car and user goes far beyond the visual aspect: it is sensorial, tactile, it reveals itself in comfort, resistance, efficiency and quality of details and materials utilized which will be the basis for the user experience during the lifetime of the car.
To ensure an enhanced development, it is taken into account not only the aesthetic and formal values but also important technical data that are discussed and researched in depth, through rigorous tests applied to various materials and component parts of the car. In addition, the design for all items takes into account ergonomics and comfort focused on user, his/her lifestyle, wishes, as well as the lifecycle of the product from its conception until the end.
The automotive design embodies emotion and a lot of science. It seeks harmony between these two so important points and is the goal of the designers of Color & Trim: researching and developing the better way to be the best.

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