Efforts to enhance the productivity, to be in accordance with environmental regulations, to assure performance, quality and reliability in competitive market, are the major trends to any company of the industrial sector. This is particularly critical in the automotive market due to safety requirements and product conformity, but it is not enough to ensure success. The key to accomplish that is presented in this work through an investigation of innovation plans and technological strategy developed and applied to an electrical electronic architecture company. The results show the role of this approach prioritizing the corporative investment and goals, increasing profits by adding value to sale, analyzing collaboration between private companies and universities, revealing opportunities to apply for Government Innovation Program financial support. All these factors have been applied to the modernization of electrical automotive architecture for Brazilian emergent market.