The overall technology trend of Active Safety and Driver Assistance systems is relatively clear: increasing capability to avoid crashes as well as convenience on a path toward autonomous driving. What's less obvious, though, is the selection of features/technologies will make sense at each step along the path. Specific vehicle contenting decisions get made early in the vehicle planning process and rely on forecasting factors such as technology readiness, consumer interest, the economics in the supply base, and projected government regulations and consumer metrics. Additionally, for these technologies to be effective, often they need to be introduced in conjunction with other features and grouped in ways that are intuitive and relevant to current consumer needs. This paper will use specific examples of features being introduced into the marketplace to provide insights on some of the challenges, and considerations, to selecting the technologies for specific vehicle/timeframe, from an OEM perspective.