In order to achieve the proper automobile interior sound, the tailpipe noise of the exhaust system must be considered as a main contributor. This paper describes a study of the achievement of dynamic sound quality through exhaust system design. Firstly, we determined the vehicle's interior sound quality and established a target sound using a subjective assessment of 10 benchmark vehicles. The exhaust noise target is determined by means of transfer path analysis focusing on the noise source and how it's impacted by the muffler design. The exhaust system is commonly modeled as a combination of source strength and impedance. We obtained the source character by the wave decomposition method using two microphones and six loads ultimately leading to an optimized design of the inner muffler structure. Based on this study, we achieved dynamic interior sound and improved exhaust system performance.