People needs and expectations from vehicles have changed. One of the need is to maintain the temperature of beverages without use of any external source. Cool Glove Box is a feature in which cool air from automotive HVAC system is used to maintain the temperature of the beverages in passenger vehicles. There are various parameters which play a vital role in maintaining the temperature of the beverages and to reduce the rise in temperature. The effectiveness of cool Glove Box is tested in vehicle in an environmental controlled chamber and impact of various parameters which affects the performance are studied. The Glove Box with cooling feature located on bottom of instrumental panel with good sealing and having high air flow directly from HVAC unit will have good cooling performance.