In order to provide an improved countermeasure for occupant protection, a new type of active reversible preload seatbelt (ARPS) is presented in this paper. The ARPS is capable of protecting occupants by reducing injuries during frontal collisions. ARPS retracts seatbelt webbing by activating an electric motor attached to the seatbelt retractor. FCW (Forward Collision Warning) and LDW (Lane Departure Warning) provide signals as a trigger to activate the electric motor to retract the seatbelt webbing, thus making the occupant restraint system work more effectively in a crash. It also helps reduce occupant’s forward movement during impact process via braking. Four important factors such as preload force, preload velocity and the length and timing of webbing retraction play influential roles in performance of the ARPS. This paper focuses on studying preload performance of ARPS under various test conditions to investigate effects of the aforementioned factors. Results obtained from both laboratory evaluations and experiments are presented to demonstrate the benefit of this new ARPS system for improved occupant protection.