Browse Publications Technical Papers 2019-01-0864
2019-04-02

The Intelligent AutoLens 2019-01-0864

This paper presents an idea to provide a focused and targeted content delivery to the vehicle users. The schema is based on using existing technologies like driver monitoring systems combined with data analytics to provide focused content.
The methodology to determine the region of interest is based on the head position, gaze direction, location and duration based on existing driver monitoring systems. Based on this information, the car mounted camera(s) shall be aligned to the viewed object. This camera captured information along with the other relevant data (like location) shall be sent to the backend server via Telematics unit or smartphone connectivity for analysis. Backend Server analyses the received data and provides focused content to the user.
The goal is to achieve targeted content delivery for effective product advertisement and marketing.

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