Inside the Auto Industry: A Lack of Enthusiasm for Electric Vehicles 2020-01-0529
Although Electric Vehicles have become a very feasible option for a large percentage of consumers, consideration and sales of EVs continues to lag. We surveyed 1392 North American vehicle owners and examined their current attitudes and knowledge about EV functionality and operation. More than a third of our sample (459) were people who work in the auto industry in engineering, marketing, etc. What these automotive professionals think about EVs is important because they are a major source of word-of-mouth influence – many people in their family and social networks seek them out for automotive knowledge and advice and guidance in making vehicles purchases. Our findings indicate that most automotive professionals actually hold a variety of exaggerated negative beliefs about electric vehicles – especially regarding their current functionality. Their negative expectations about EV limitations for daily and long-distance driving are refuted by the actual driving and ownership experiences of the 537 EV owners who also participated in our survey. The skepticism that many people working within the auto industry have about Electric Vehicles may itself be contributing to the slow adoption of EVs.