Browse Publications Technical Papers 2021-01-0013

Embracing Live-Stream Video: A Virtual Conundrum 2021-01-0013

Relationships develop between people. In their infancy they are cautious and experimental, but upon maturation they become trusting and reliable. Businesses are interested in hastening this process, as commerce is also an event occurring between people, and 2 parties that trust the goods or services of each other welcome a free exchange agreement. This transfer is not limited to the tangible but also encompasses idea- and knowledge-sharing within an organization, the ability to make quality decisions, and action-oriented collaboration. With the global expansion of organizations, the reality of remote teams, and an increasing desire among talent to operate on a flexible schedule, establishing functioning teams that flourish has become ever more challenging. Reframing the issue into a relationship and trust development challenge allows organizations to introduce conferencing tools such as live video streaming during remote conferencing as a solution to maintaining a meeting community. Live streaming video of the participants in a feature within conferencing software that is frequently ignored by participants, effectively limiting the conference collaboration to audio inputs only. Testing surveys from remote-meeting participants in a global organization collected streaming habits during meetings and their opinions surrounding the effect live-streaming can have on building trust, establishing engagement, deploying a high-performance team, technical challenges, and privacy considerations. The data were analyzed with a binomial logistic regression to establish predictive behavior and employee markers that can be used by industry to create training and education. The Likert 5-point scale results were also contrasted between the streaming usage and no streaming usage groups with an independent samples t test, with significant differences found between the 2 user groups when considering effectiveness on building trust, engaging team members, and ultimate team performance. Conclusions about the necessary employee mindset required for streaming adoption will be discussed, thereby allowing organizations to establish training needed for full acceptance of live streaming and the interactive benefits associated with the communication method.


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