1955-01-01

Who Is the Designer — the Stylist or the Engineer? 550241

NEITHER stylist nor engineer can be called the designer of a new automobile. Rather, as this paper shows, it is the team of stylist and engineer working together which creates a pleasing and practicable design.
This paper is divided into four parts. Mr. Coppock, in the introduction, sets forth the problems involved in car design. How the stylist conceives his ideas for the new body is described by Mr. McRae under the heading “Styling the Car.”
Under “Engineering Problems,” Mr. Coppock describes the body engineer's part in making the stylist's ideas practicable. Finally, Mr. McRae summarizes the changes made and compares the new model with the current model on which the new design was based.

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