1964-01-01

Cold Facts on Cold Starting 640147

Analysis of emergency road service data from the American Automobile Association illustrates conclusively that there is a cold starting problem and that it is not confined to the extreme northern areas. It becomes apparent whenever temperature nears the freezing point, and is experienced to some extent by motorists in almost all states.
Engineering experiments indicate that a major portion of the trouble can be eliminated if the service trade will follow two simple maintenance recommendations, namely, sell replacement batteries with performance equal to that of the original equipment model, and follow the engine oil viscosity recommendations of the vehicle manufacturer.

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