The Potential for International Commercial Air Shipments 640532
International air cargo shipments are described from a total marketing viewpoint for the first time. The market is measured quantatively to provide tools for decision-making. The subject is analyzed by air gateway, route, commodity, tonnage and value. The evaluation focuses attention upon areas for further growth. Air shipments are compared to total traffic moving in various markets by all modes of transport. This demonstrates where advances in one area may hold clues for development in another. An aggregative technique is used for discussing alternative trend lines for forecasting gross tonnages and their impact upon the international air cargo industry.