Containers, although welcomed by the air freight industry, have been received with something less than enthusiasm by the user. Although the advantages of containers to the air freighter are real, those quoted to the user are frequently nonexistant. The sole real benefit, namely, reduced cost, must be passed on to the user. Costs may be cut only when customs clearance is at destination rather than at the port of entry and containers have intermodal capability. Further, airlines must change their attitudes and rulings and offer price incentives for reductions in the number of pieces shipped and the use of standard containers. Present preferential commodity rates must be scrapped.