1970-02-01

Seat Belt Users: An Analysis of Who They Are and Why 700451

Surveys conducted by du Pont reveal the motivational factors involved in seat belt usage. Results of questions put to du Pont employees and others reveal that pressure generated within small groups, for example, fellow workers, is needed to make seat belt usage psychologically acceptable. Therefore, promotional and education campaigns directed toward the individual as a member of a large group (his community) are not effective. Overall seat usage levels will be increased only by the piecemeal method of reaching one small group and then another, until all drivers are touched.

SAE MOBILUS

Subscribers can view annotate, and download all of SAE's content. Learn More »

Access SAE MOBILUS »

Members save up to 18% off list price.
Login to see discount.
Special Offer: Download multiple Technical Papers each year? TechSelect is a cost-effective subscription option to select and download 12-100 full-text Technical Papers per year. Find more information here.

Due to current capacity constraints, printed versions of our publications - including standards, technical papers, EDGE Reports, scholarly journal articles, books, and paint chips - may experience shipping delays of up to four to six weeks. We apologize for any inconvenience.
X